單項選擇題
1、The soldier
displayed remarkable courage in the battle.
A.placed
B.showed
C.pointed
D.decided
2、What were the
consequences of the decision she had made?
A.reasons
B.results
C.causes
D.bases
3、The ice is not thick enough to
bear the weight of a tank.
A.suffer
B.a(chǎn)ccept
C.receive
D.support
4、The microscope enables scientists to distinguish an
incredible number and variety of bacteria.
A.unavoidable
B.unchangeable
C.unbelievable
D.unpredictable
5、
根據(jù)材料,回答問題。
第二篇
Characteristics of Publicity
Publicity offers several benefits. There are no costs for message time or space. An ad in prime-time television may cost $ 250, 000 to $ 500, 000 or more per minute, whereas a five-minute report on a network newscast would not cost anything. However, there are costs for news releases, a publicity department, and other items. As with advertising, publicity reaches a mass audience. Within a short time, new products or company policies are widely known.
Credibility about messages is high, because they are reported in independent media. A newspaper review of a movie has more believability than an ad in the same paper, because the reader associates independence with objectivity. Similarly, people are more likely to pay attention to news reports than to ads. For example, The Women's Wear Daily has both fashion reports and advertisements. Readers spend time reading the stories, but they flip through (瀏覽) the ads. Furhermore, there may be 10 commercials during a half-hour television program or hundreds of ads in a magazine. Feature stories are much fewer in number and stand out clearly.
Publicity also has some significant limitations. A firm has little control over messages, their timing, their placement, or their coverage by a given medium. It may issue detailed news releases and find only portions cited by the media; and media have the ability to be much more critical than a company would like.
For example, in 1982, Procter & Gamble faced a substantial publicity problem over the meaning of its 123-year-old company logo (標(biāo)志). A few ministers and other private citizens believed that the symbol was sacrilegious (褻瀆的). These beliefs were covered extensively by the media and resulted in the finn receiving 1 5, 000 phone calls about the rumor in June alone. To combat this negative publicity, the firm issued news releases featuring prominent clergy (神父) that refuted (消除) the rumors, threatened to sue (控告) those people spreading the stories, and had a spokesperson appear on Good Morning America. The media cooperated with the company and the false rumors were temporarily put to rest. However, in 1985, negative publicity became so disruptive that Procter & Gamble decided to remove the logo from its products.
A finn may want publicity during certain periods, such as when a new product is introduced or new store opened, but the media may not cover the introduction or opening until after the time it would aid the firm. Similarly, the media determine the placement of a story; it may follow a report on crime or sports. Finally, the media determine whether to cover a story at all and the amount of coverage to be devoted to it. A company-sponsored jobs program might go unreported or receive three sentence coverage in a local newspaper.
The word "mass" in paragraph could best be replaced by____
A.grouped.
B.crowded.
C.gathered.
D.large.
6、根據(jù)閱讀材料,回答題:
How We Form First Impression
1. We all have first impression Of someone we just met. But why? Why do we form an opinion about someone without really knowing anything about him or her aside perhaps from a few remarks or readily observable traits.
2. The answer is related to how your brain allows you to be aware of the world. Your brain is so sensitive in picking up facial traits, even very minor difference in how a person's eyes, ears, nose, or mouth are placed in relation to each other makes you see him or her as difference. In fact, your brain continuously process incoming sensory information the sights and sounds of your world. These incoming "signals" are compared against a host of "memories" stored in the brain areas called the cortex system to determine what these new signals "mean".
3. If you see someone you know and like at school, your brain says "familiar and safe. " If you see someone new, it says, "new-potentially, threatening". Then your brain starts to match features of this stranger with other " known" memories. The height, weight, dress, ethnicity, gestures, and tone of voice are all matched up. The more unfamiliar the characteristics, the more your brain may say, "his is new. I don't like this person". Or else, "I'm intrigued" . Or your brain may perceive a new face but familiar clothes, ethnicity, gestures-like your other friends; so your brain says: "I like this person" . But these preliminary "impressions" can be dead wrong.
4. When we stereotype people, we use a less mature form of thinking ( not unlike the immature thinking of a very young child) that makes simplistic and categorical impressions of others. Rather than learn about the depth and breadth of people -- their history, interest, values, strengths, and true character -- we categorize them as jocks, geeks, or freaks.
5. However, if we resist initial stereotypical impressions, we have a chance to be aware of what a person is truly like. If we spend time with a person, hear about his or her life, hopes, dreams, and become aware of the person’s character, we use a different, more mature style of thinking -- and the most complex areas of our cortex, which allow us to be human
Paragraph 2 ____
A.Ways of Departure from Immalure and Simplistic Impressions
B.Comment on First Impression
C.Illustration of First Impression
D.Comparing Incoming Sensory Information Against Memories
E.Threatening Aspect of First Impressions
F.Differences Among Jocks,Geeks and Freaks
7、 We all think that Mary's husband is a very
boring person.
A.shy
B.stupid
C.dull
D.selfish
8、It's
prudent to start any exercise program gradually at first.
A.workable
B.sensible
C.possible
D.feasible
9、 Mary
gets up at six o'clock every morning.
A.rises
B.stands
C.a(chǎn)rrives
D.comes
10、回答題
You Need Courage!
Shortly after I began a career in business, I learned that Carl Weatherup, president of PepsiCo ( 百事可樂公司 ), was speaking at the University of Colorado. I tracked down the person handling his schedule and managed to get myself an appointment.
(46) So there I was sitting outside the university's auditorium, waiting for the president of PepsiCo. I could hear him talking to the students.., and talking, and talking.
(47) He was now five minutes over, which dropped my time with him down to 10 minutes. Decision time.
I wrote a note on the back of my business card, reminding him that he had a meeting."You have a meeting with Jeff Hoye at 2:30 pm. " I took a deep breath, pushed open the doors of the auditorium and walked straight up the middle aisle ( 過道 ) toward him as he talked. Mr. Weatherup stopped.
(48) Just before I reached the door, I heard him tell the group that he was running late. He thanked them for their attention, wished them luck and walked out to where I was now sitting, holding my breath.
He looked at the card and then at me. "Let me guess. " he said. "You're Jeff." He smiled.
(49)
He spent the next 30 minutes offering me his time, some wonderful stories that I still use, and an invitation to visit him and his group in New York . But what he gave me that I value the most was the encouragement to continue to do as I had done .
(50) When things need to happen, you either have the nerve to act or you don't.
請在第 ____ 處填上正確答案。
A.I began breathing again and we grabbed ( 霸占 ) an office right there at school and closed the door.
B.As I sat listening to him, I knew that I could trust him, and that he deserved every bit of loyalty I could give to him.
C.I became alarmed: his talk wasn't ending when it should have.
D.He said that it took nerve for me to interrupt him, and that nerve was the key to success in the business world.
E.I was told, however, that he was on a tight schedule and only had 15 minutes available after his talk to the business class.
F.I handed him the card then I turned and walked out the way I came.